Fender has many guitar & bass series; which can be confusing for the customer. In this post, I will make a clear ascending ranking of theoretical quality levels of their instruments.
Theoretical is emphasized, because each and every guitar is unique. A supposedly low-ranking guitar might turn out to be great, while a supposedly high-ranking guitar might turn out to be mediocre. Plus, you might prefer a supposedly lower-ranking guitar to a supposedly higher-ranking guitar due to subjective reasons (I like passive basses better, for instance).
If you are wondering about how expensive your guitar should be; check this article.
Level 10: Squier
- 11: Affinity
- 12: Standard
- 13: Classic Vibe (formerly Vintage Modified)
- 14: Contemporary
Level 20: Mexican
- 21: Player (formerly Standard)
- 22: Vintera (+ discontinued Aeordyne)
- 23: Deluxe Active
- 24: Road Worn
- 25: Artist
Level 30: Japan
Fender Japan stopped production; however, their supposed quality level was right between Mexican and USA models.
Level 40: USA
- 41: Performer (formerly American Special)
- 42: Pro II (formerly American Standard, Pro)
- 43: Ultra Luxe (formerly Ultra, Elite, Deluxe)
- 44: Original
- 45: American Artist
Level 50: Custom Shop
- 51: Team Built
- 52: Master Built